Toy Tips ® is the independent third-party certification program
that reviews products for children. We are not an award and NOT a seal
of approval. For 17 years, we have earned our reputation as the only
unbiased and independent source that relies on university and academic
research for our results.
In 2008, we are currently reviewing
products that encourage, introduce and teach children developmental skills.
We have 5 product categories
(toys, juvenile gear, expectant and new parent products , fashion and
style and home products that children use..we call this category "Kid
Places in Family Spaces." To see subcategories of each, view our
home page. (For MAC users, please use Safari, Mozilla, Netscape of Firefox)
We accept submissions all year long. Once we receive an online application,
there is an approval process. We review products according to current
categories we are working on the process can take up to 3 months, sometimes
Toy Tips is a source of positive reviews and information for consumers.
We uphold strict testing methods and do not accept payment or sell awards
of any kind. Our information is based on the results of our studies and
include only positive information about the products we test. To earn
a coveted TTT mark, a product must show significant developmental value
to children. We do not publish negative reviews. We do work closely with
the Consumer Product Safety Commission and report on unsafe products for
children and take a strong stance on safety in materials used in products
1.THE ONLINE APPLICATION on toytips.com. You'll need
about ten minutes to fill it out. There is no fee. You
must first create a manufacturer account. Please be sure that the company
information represents the manufacturer. If you are a publicist, there
is also a special area to enter your information. These must both be filled
out even if the manufacturer is the same as the publicist. However, the
publicist can not be listed as a manufacturer. Once created, you can submit
up to 10 products per brand. Each product image MUST be included and sized
according to the directions in the online form. We can not upload images
from an email sent to us. You will be contacted by email WHERE to send
one initial sample if your product is accepted. You can check your account
24/7 by logging in with your email and password. Keep in mind our product
testing process can take 1-6 months depending on the type of product submitted
and what categories we are testing each month. We communicate with you
by email only and the subject line will always include Toy Tips..
2. CERTIFICATE OF INSURANCE: This is mandatory and proof
that you carry general liability insurance for your products. It is the
policy of Toy Tips, Inc. to receive a 2008 CERTIFICATE of INSURANCE naming
TOY TIPS, Inc. as an additional insured for each company who submits.
There is no exception. Because Toy Tips relies on testing with children
and when appropriate, adults, our testing centers require us to provide
proof that the manufacturer is insured before we can begin testing. We
can not accept any application without a valid certificate.
3. ONE INITIAL PRODUCT SAMPLE: This is for the preliminary
screening of what we will accept in our testing program. You will be contacted
when/where to send your products if your application has been accepted.
All samples are used and not-returned. After use, they are donated to
families and programs in need through The Toy Research Institute Charity
Partner Program(http://www.toytips.com/community.lasso.) If chosen,
we could need up to three (3) additional samples to conduct our research
depending on the type of product it is and how it is used. We may
request an MSDS report or independent lab report if we feel it necessary
to review and will contact you if we need this during our review process.
There is no need to send in the initial submission process.
How is Toy Tips research conducted?
Celebrating 15 years of research in 2006, our product reviews assist consumers
in making appropriate purchases based on research conducted through The
Toy Tips Research Institute. Our advisory team is comprised of medical
doctors, psychologists, teachers, nutritionists, occupational therapists
and research analysts who facilitate our academic methods of testing based
on qualitative and quantitative studies. We apply empirical methods and
constraints typically used in social science research and focus on the
intellectual, social, physical, and individual character and personality
development of the child.
Who tests the products?
The involvement of thousands of children as official "Toy Tips® Testers"
throughout the year provide real in-market data. Testers are both pre-chosen
and demographically diversified, located at Toy Tips testing sites nationwide.
We do not rely on personal opinions only as final results of any study.
ALL products are used with children.
What kind of publicity does Toy Tips receive on "TTT"
Marianne Szymanski is president and founder of Toy Tips, Inc. and has
presented recommendations and results from the Toy Tips studies on Oprah,
, The Today Show, The CBS Early Show, Good Morning America, FOX News,
CNN, The Rachael Ray Show, Oxygen Network, Lifetime Television, CBS News,
NBC News and ABC News. Our results are shared with consumers via toytips.com
and Toy Tips Magazine to provide objective information on products for
children of different ages and skill levels. Marianne hosts her own semi-monthly
segment on FOX Morning News in Milwaukee which is distributed to 182 FOX
affiliates nationwide. In 2007, Marianne Szymanski logged 456 television
interviews reaching over 24 million parents worldwide. Toy Tips studies
have also been published in USA TODAY, The New York Times, The Wall Street
Journal, The Chicago Tribune, Los Angeles Times, over 3200 other newspapers
and magazines and professional research journals internationally.
Please keep in mind, that this is not an exchange of services and
there is no guarantee that your submission will be included in our reviews.
We first must review the product and if it meets and exceeds our standards,
it earns the "TTT" mark and the review will be published on
Only "TTT" rated products
are considered for Toy Tips print, radio or television segment interviews
depending on topic, timing, etc. and all "TTT" products are
listed on toytips.com in our search key. There is a chance a "TTT"
product is randomly chosen to be considered a toy of the day or chosen
in our daily toy-tip email program. There is no fee to be part of this.
BEFORE YOU SUBMIT A PRODUCT FOR REVIEW
By submitting a product for review, there is no exchange of money for
our services. All product samples are donated after use and not
returned. In sending us a submission, you agree you will not receive a
sample product returned. All products are used for review, then donated
through The Toy Research Institute Charity Partner Program. See details
Thank you for your interest in focusing on developmental products
children's minds stronger and their childhood happier!
Marianne Szymanski, Founder and President.
Copyright Toy Tips, Inc, 2008. No information from Toy Tips procedures
can be replicated
or photocopied without written permission from Toy Tips, Inc.