Welcome to the Toys Tips Application 2009
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Toy Tips is the independent rating group for the "TTT" mark. (Toy Tips tested and trusted). Celebrating 18 years of research in 2009, Toy Tips studies have been published through consumer television and radio broadcast, print media and professional research journals internationally in America, Europe, Asia and Australia. All research is conducted through The Toy Research Institute. We focus on the intellectual, social, physical, and individual character and personality development of the child. Based on statistical research with over 500 testing centers, our advisory team is comprised of medical doctors, psychologists, teachers, occupational therapists and research analysts who facilitate our methods of testing. A consistent methodology is used to provide results based on qualitative and quantitative studies, applying empirical methods and constraints typically used in social science research. The involvement of thousands of children as official "Toy Tips' Testers" throughout the year provide real in-market data. Testers are both pre-chosen and demographically diversified and are not paid for participation keeping in tune with an unbiased approach. Toy Tips does not rank toys nor do we decide what will be the hottest toy of the season. Our information is strictly based on what a child can learn from a play experience with a particular toy. We publish "toy report cards" on our website, toytips.com. Follow us on twitter.com/toytips. Thank you for your interest in Toy Tips!
