Welcome to Toy Tips®

Toy Tips® is the independent voice for child development. Since its inception in 1991, Toy Tips’ provides researched information on toys that build skills and enhance a child’s personal development.

Based upon quantitative research that surpasses industry standards, all testing is unbiased and conducted by The Toy Research Institute. As a consumer-focused international research organization, we actively conduct ongoing academic studies with children of all ages and demographics all year long.

The company has grown to include Kid Tips(R) reviews of juvenile gear, family videos, software and products for parents to make family life comfortable.

To maintain our untainted and unbiased credibility, we do not accept payment from manufacturers to submit to our program nor do we publish or sell any publicity awards or stickers.

Results of our annual studies benefit parents, grandparents, educators, caregivers and consumers. 17 million copies of Kid Tips© Magazine have been distributed free to consumers in over 5000 retail stores, daycare centers and hospitals in the U.S. and abroad.

Thank you for your interest in the development of our children.


Toy Tips® Disclaimer

Toy Tips® is completely independent and does not accept fees, gifts, rewards or payment from manufacturers or their licensees to review products. Toy Tips does not sell "awards" and alll products tested are donated through the TOY TIPS charity and donation program and are not personally kept by testers. This is to ensure pure independent review. Our reviews and report cards are to assist consumers in making informed purchasing decisions. When deciding on a toy or product for a child, be sure it is age-appropriate for the child and used safely with parental supervision. Keep all toys with small parts away from young children under age 4 or those that still put things in the mouth. Toy Tips Inc., does not endorse or warrant any product reviewed, nor are they responsible for any malfunction or injury associated with any product mentioned by Toy Tips®. All reviews and opinions of products featured are our own.