Founder & President
Marianne Szymanski is founder and president of Toy Tips, Inc., an international
child development research group that conducts independent on-going academic
and scientific research on products from the toy and juvenile product
industries. A national author, entrepreneur, speaker, lecturer and media
personality, Marianne has led her organization's unbiased tests of over
45,000 products from more than 1450 manufacturers for the past seventeen years.
A former retail sales representative for an international toy manufacturer,
Marianne saw the opportunity to provide parents with unbiased information
they can trust on how to select products that enhance a child's development.
This inspired the 1991 formation of The Toy Research Institute, a year-round
program of toy evaluation and testing that does not accept revenue from
In 1996, she launched Toy Tips Magazine to provide parents with unbiased
information about toy reviews, toy safety, durability, learning value,
age appropriateness and enjoyment. To date, seventeen million copies have
been distributed through retailers, hospitals, pediatricians and educators.
Now renamed, Toy Tips & Parenting Hints, the publication has grown to include research
on parenting, child safety and juvenile product reviews. An online version
of Toy Tips & Parenting Hints is available free on the company website at toytips.com.
In 2002, in order to serve her local community with toy lending, Marianne
created the Toy Tips Toy Lending Library in conjunction with the Franklin
Public Library in Milwaukee, Wisconsin.
For the last fourteen years, Marianne's research has been regularly featured
on Oprah, CNN, The Today Show, The Discovery Channel, FOX, Lifetime, HGTV,
Oxygen, Living It Up with Ali and Jack, The History Channel, the Jane
Pauley Show, PAX, CBS THe Early Show and close to 300 local new stations
across the country. From 1992-1998, she was the resident toy guest
on ABC's Good Morning America, and logged 53 segments.
Marianne is the 1996 recipient of the Wisconsin Small Business Association
Young Entrepreneur of the Year Award and a delegate of the 1995 White
House Conference on Small Business in Washington, D.C. She is a past adjunct
Associate Professor of Entrepreneurial Studies at The USC Marshall School
of Business and guest lectures at a number of colleges and universities
worldwide. Marianne's work has been published in research journals in
the United States and the United Kingdom. She currently hosts her own
Toy Tips segment on WITI -TV 6 FOX News in Milwaukee and the "Kid
Tips Report with Marianne," a monthly feature segment for a variety
of FOX news stations across the U.S..
Marianne is on the marketing commitee of the Betty Brinn Children's
Museum, the chair of the foundation for St. Francis Hospital Foundation and a
past auxillary board member of the Boys and Girls Clubs in Milwaukee,
WI. She holds a dual degree in psychology and marketing from Marquette
University. She is married to Garo Hartounian and is the mother of Maximillian
To view Marianne on her various television appearances