Marketing toys by developmental stages
February 25, 2023|
Describes the types of toys needed by children of different developmental stages, their appeal for the parent, and the marketing implications. Outlines the developmental stages from infants to pre-teens. Discusses toys for children with special needs, family games, toy collecting, and safety and care issues. Focuses on a research approach to discovering what toys meet these requirements; this is based on observational research and a pen-and-paper survey, and establishes a composite “Toy Tips” rating based on fun rating (always the most important toy factor), plus other development scores for thinking skills, character development, social skills and motor skills.